Your tabletop reference to
Printing Equipment and Material

Overview

A Big Industry

Our Initiative

Need for a Comprehensive Database

Direct Targeting

A South-Asian Opportunity

OVERVIEW

India's flourishing economy has become a major investment destination for the world. Its vibrant market is today consumer-driven. Thousands of top quality international standard products are being introduced in the country every day.

The printing and packaging support to this expansion has also stepped up to meet international standards. This trend, along with a 600 million strong readership of newspapers, books, advertisement literature, etc., has given a huge forward thrust to the printing industry in India.

Printers are continually upgrading their machinery to keep pace with the market's need. As a manufacturer of printing machinery, paper, ink, or as a supplier of raw material, or even as a principal seeking technology transfer, you need an effective platform to reach the printer. As an equipment manufacturer planning to enter the Indian market, you need to put your equipment specifications in a widely available database.

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A BIG INDUSTRY

India has about 130,000 printers employing a work force of 1.3 million (more than half the population of New Zealand!). India's printing exports touched $50 million last year! This dynamic printing community is however not homogeneous. Information channels are restricted and relevant trade knowledge is often not accessible to most printers. Printing Associations offices across the country do not have the required data to adequately supply the information needs of printers.

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OUR INITIATIVE

Sumi Publications has researched the Indian Printing Industry through various Printers' Forums and realised one big truth: The need for an India Printworld Resourcebook with specifications of printing equipment and raw material. The Resourcebook will span the entire spectrum of printing equipment, pre-press, press, post-press, and specialised processes like foil stamping, stationery finishing, etc. The only way to reach this market with specifications of your equipment, raw material, and supply specifications is to list your products in the India Printworld Resourcebook.

You can make the INDIA PRINTWORLD RESOURCEBOOK from Sumi Publications the first point of sales reference for your products.

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NEED FOR A COMPREHENSIVE DATABASE

The diverse Indian printing community is best accessed through a one-stop information database that lists all equipment specifications and raw materials. Such a resourcebook can list your products on a comparative platform for printers to assess the supply market through ready reference. Hardly 5% of Indian printers travel abroad to International Printing Trade Fairs; thus their knowledge access to foreign manufacturers and equipment suppliers is restricted. The India Printworld Resourcebook is a first from India. It will take to the printer's tabletop a worldwide database of equipment and raw material specifications. The data will be listed category-wise and will also comprise information about manufacturers and raw material suppliers from India and abroad.

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DIRECT TARGETING

When your equipment and material is listed in the India Printworld Resourcebook, you ensure your presence in category specific lists. The buyer is looking for a particular product when he scans your listing. The comparison model allows transparent purchase decisions based on need, budget and user experience.

By bringing the manufacturer in direct contact with the buyer, the purchase process will be made much quicker and easier.

With nationwide sales distribution, the India Printworld Resourcebook will be found on every printer's table. With annual updates, it will become the single point of reference for equipment and raw material trade for the printing industry in India and abroad.

The India Printworld Resourcebook will become the biggest information interface for the industry. Anybody wishing to do business with printers in the Indian subcontinent cannot afford not to be listed in it.

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A SOUTH-ASIAN OPPORTUNITY

India is the single major sales and information point for equipment sourcing for the printing industry in South Asia, comprising countries like Bangladesh, Bhutan, Pakistan, Nepal and Sri Lanka. Every year, the equipment needs of thousands of printers in these countries are channeled through India. The India Printworld Resourcebook will give manufacturers and raw material suppliers access to an expanded market that includes these countries. Your presence in the India Printworld Resourcebook will help to sell your equipment or supplies direct to the end-user. It is an opportunity that never before existed in India.

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